Hsbc Case free essay sample

HSBC is known as the â€Å"World’s local bank†. Originally called the HongKong and Shanghai Banking Corporation Limited, HSBC was established in 1865 to finance the growing trade between China and the United Kingdom. HSBC is now the second largest bank in the world, serving 100 million customers through 9,500 branches in 79 countries. The company is organized by business line (personal financial services; customer finance; commercial banking; corporate investment banking and markets; private banking), as well as by goegraphic segment (Asia-Pacific, U. K. /Eurozone, North America/NAFTA, South America, Middle East). Despite operating in 79 different countries, the bank works hard to maintain a local feel and local knowledge in each area. HSBC’s fundamental operating strategy is to remain close to its customers. As HSBC chairman Sir John Bond said in November 2003, â€Å"Our position as the world’s local bank enables us to approach each country uniquely, blending local knowledge with a worldwide operating platform†. We will write a custom essay sample on Hsbc Case or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For example, consider HSBC’s local marketing efforts in New York City. To prove to jaded New Yorkers that the London-based financial behemoth was â€Å"the world’s local bank. HSBC held a â€Å"New York City’s Most knowledgeable Cabbie† contest. The winning cabbie gets paid to drive full-time for HSBC for the year, and HSBC customers win, too. Any customer showing an HSBC bankcard, checkbook, or bank statement can get a free ride in the HSBC-branded Bankcab. The campaign demonstrates HSBC’s local knowledge. â€Å"In order to make New Yorkers believe you’re local, you have to act local,† said Renegade Marketing Group’s CEO Drew Neisser. Across the world in Hong Kong, HSBC undertook a different campaign. In the region hit hard by the Severe Acute Respiratory Syndrome (SARS) outbreak, HSBC launched a program to revitalize the local economy. HSBC â€Å"plowed back interest payments† to customers who worked in industries most affected by SARS (cinemas, hotels, restaurants, and travel agencies). The program eased its customers financial burden. The bank also promoted Hong Kong’s commercial sector by offering discounts and rebates for customers who use an HSBC credit card when shopping and dining out, to help businesses affected by the downturn. More than 1,500 local merchants participated in the promotion. In addition to local marketing, HSBC does niche marketing. For example, it found a little-known product area that was growing at 125 percent a year : pet insurance. In December 2003 it announced that it will distribute nationwide per insurance through its HSBC Insurance agency, making the insurance available to its depositors. HSBC also segments demographically. In the United states, the Bank will target the immigrant population, particularly Hispanics, now that it has acquired Bital in Mexico, where many migrants to the United States deposit money. Overall, the bank has been consciously pulling together its worldwide business under a single global brand with the â€Å"World’s local bank† slogan. The aim is to link its international size with close relationships in each of the countries in which it operates. The company spends $600 million annually on global marketing and will likely consolidate and use fewer ad agencies. HSBC will decide who gets the account by giving each agency a â€Å"brand-strategy exercise. † Agencies will be vying for the account by improving on HSBC’s number 37 global brand ranking

Read our Advice on How to Make New Friends

Read our Advice on How to Make New Friends Useful Tips to Make New Friends Going to high school is both an exciting and stressful period in a life of every student. Making new friends is one of the difficulties every boy and girl experiences. However, it is worth remembering that everyone around you experiences the same feelings! Why is making friends so important? Firstly, it boosts emotional and social well-being. Education and school years are not only about studying. It is a time of experiencing something new and unforgettable and it is much better to do this with a reliable friend by your side. The importance of friendship cannot be underestimated. Real friends will support you in any situation not only in high school but also throughout all your life. The Following Techniques will Help You Make New Friends without Problems: Confidence Being confident is a good tip not only for making friends. However, this feature is very useful, if you want to start conversation with someone. Do not be afraid to make the first step, especially if you find a person interesting. Do not pretend Show people who you really are. Do not try to behave unnaturally to attract someones attention. Sooner or later, they will realize what kind of person you are and it may not end up well. As a result, the best way to make friends is to show whom they are dealing with at once. Show initiative Do not wait until someone will come to you with the offer to become friends. It may never happen. Start conversations first by introducing yourself. Be friendly and a good listener. Take part in after school activities Even if you have not found friends yet, do not be afraid to visit some activities after school alone. It is the best way to find friends who have the same interests as you. Show your attachment Do not be afraid to show that you care about your friends. Make something nice for them, which is, for example, a small gift. Be attentive to what they do. Do not forget to support them in case of troubles or congratulate them on their achievements. If you want to have good friends, be a good friend yourself Being a good friend is a real art. In friendship, you should learn not to place your ego in the center of the universe. Friendship is all about sharing, listening, compromising, and supporting each other. Develop these features to build a long-lasting and strong friendship. Conflicts and Friendship Ending It is sometimes very difficult to avoid conflicts. However, the most important is to know how to resolve them. Here are some steps you can take to solve the conflict: Listen to an opposite viewpoint; Ask questions to find out what your friend feels; Respect the position of your friend; Negotiate; Offer your solutions; Compromise. It is normal that sometimes friendship ends. Nevertheless, it is important to end it with dignity and leave only a positive impression. Meeting new people and making friends can make your life brighter.

Read our Advice on How to Make New Friends

Read our Advice on How to Make New Friends Useful Tips to Make New Friends Going to high school is both an exciting and stressful period in a life of every student. Making new friends is one of the difficulties every boy and girl experiences. However, it is worth remembering that everyone around you experiences the same feelings! Why is making friends so important? Firstly, it boosts emotional and social well-being. Education and school years are not only about studying. It is a time of experiencing something new and unforgettable and it is much better to do this with a reliable friend by your side. The importance of friendship cannot be underestimated. Real friends will support you in any situation not only in high school but also throughout all your life. The Following Techniques will Help You Make New Friends without Problems: Confidence Being confident is a good tip not only for making friends. However, this feature is very useful, if you want to start conversation with someone. Do not be afraid to make the first step, especially if you find a person interesting. Do not pretend Show people who you really are. Do not try to behave unnaturally to attract someones attention. Sooner or later, they will realize what kind of person you are and it may not end up well. As a result, the best way to make friends is to show whom they are dealing with at once. Show initiative Do not wait until someone will come to you with the offer to become friends. It may never happen. Start conversations first by introducing yourself. Be friendly and a good listener. Take part in after school activities Even if you have not found friends yet, do not be afraid to visit some activities after school alone. It is the best way to find friends who have the same interests as you. Show your attachment Do not be afraid to show that you care about your friends. Make something nice for them, which is, for example, a small gift. Be attentive to what they do. Do not forget to support them in case of troubles or congratulate them on their achievements. If you want to have good friends, be a good friend yourself Being a good friend is a real art. In friendship, you should learn not to place your ego in the center of the universe. Friendship is all about sharing, listening, compromising, and supporting each other. Develop these features to build a long-lasting and strong friendship. Conflicts and Friendship Ending It is sometimes very difficult to avoid conflicts. However, the most important is to know how to resolve them. Here are some steps you can take to solve the conflict: Listen to an opposite viewpoint; Ask questions to find out what your friend feels; Respect the position of your friend; Negotiate; Offer your solutions; Compromise. It is normal that sometimes friendship ends. Nevertheless, it is important to end it with dignity and leave only a positive impression. Meeting new people and making friends can make your life brighter.

Read our Advice on How to Make New Friends

Read our Advice on How to Make New Friends Useful Tips to Make New Friends Going to high school is both an exciting and stressful period in a life of every student. Making new friends is one of the difficulties every boy and girl experiences. However, it is worth remembering that everyone around you experiences the same feelings! Why is making friends so important? Firstly, it boosts emotional and social well-being. Education and school years are not only about studying. It is a time of experiencing something new and unforgettable and it is much better to do this with a reliable friend by your side. The importance of friendship cannot be underestimated. Real friends will support you in any situation not only in high school but also throughout all your life. The Following Techniques will Help You Make New Friends without Problems: Confidence Being confident is a good tip not only for making friends. However, this feature is very useful, if you want to start conversation with someone. Do not be afraid to make the first step, especially if you find a person interesting. Do not pretend Show people who you really are. Do not try to behave unnaturally to attract someones attention. Sooner or later, they will realize what kind of person you are and it may not end up well. As a result, the best way to make friends is to show whom they are dealing with at once. Show initiative Do not wait until someone will come to you with the offer to become friends. It may never happen. Start conversations first by introducing yourself. Be friendly and a good listener. Take part in after school activities Even if you have not found friends yet, do not be afraid to visit some activities after school alone. It is the best way to find friends who have the same interests as you. Show your attachment Do not be afraid to show that you care about your friends. Make something nice for them, which is, for example, a small gift. Be attentive to what they do. Do not forget to support them in case of troubles or congratulate them on their achievements. If you want to have good friends, be a good friend yourself Being a good friend is a real art. In friendship, you should learn not to place your ego in the center of the universe. Friendship is all about sharing, listening, compromising, and supporting each other. Develop these features to build a long-lasting and strong friendship. Conflicts and Friendship Ending It is sometimes very difficult to avoid conflicts. However, the most important is to know how to resolve them. Here are some steps you can take to solve the conflict: Listen to an opposite viewpoint; Ask questions to find out what your friend feels; Respect the position of your friend; Negotiate; Offer your solutions; Compromise. It is normal that sometimes friendship ends. Nevertheless, it is important to end it with dignity and leave only a positive impression. Meeting new people and making friends can make your life brighter.